In the scientific researches that study the influence of the prevailing models of behavior and value orientation on the economic life, the presence of a direct connection between these two phenomena has been established. Scientific approaches in this direction go even further, and it is now obvious that as the relationship between values and economic success has been established, it is of vital importance to identify patterns of behavior and cultural elements that can accelerate the economic progress of the society. Thus, it is crucial to study and apply the behavioral models that promote the economic well-being. One way to accomplish this is to identify the cultural values of economically developed societies and to incorporate these cultural archetypes into the developing society to accelerate its economic progress.
Creating and employing a universal list of cultural elements based on the utility of social modeling enables the growth of the economic potential of the society, the possibility to accelerate its development. This approach rests on one of the social modeling approaches, according to which society establishes some specific directions of an individual's relationship with other people that exerts a positive impact on his economic progress.
The research was conducted using qualitative research methods. Within the study, a focus group survey was conducted in March, 2022 (2697 males aged 15 to 60 years and 2548 females aged 15 to 60 years) by using a pre-compiled, semi-structured discussion plan and an electronic zoom platform. An audio recording was made at the meeting, which was used to compile the focus group transcript.
The data obtained as a result of the focus group were analyzed, the main topics covered within the issue were identified, the appropriate conclusions were made and the results of the analysis received within the results were prepared. Confidentiality and principles of research ethics were maintained in the research process.
Studies have shown that the development of innovative technologies in hierarchical (collectivist) societies is at a much lower level than in horizontal (individualistic) ones. In the context of this approach, this study examines the values and norms that are prevalent in Georgian society. Studies have shown that the social values of hierarchy and priority in Georgia have a significant impact on the individual. The main goal in a hierarchical society is to be closer to the state, because it concentrates resources and distributes them. Horizontally, the realization of one’s own knowledge and talents that turns into a public good. Nevertheless, some forms of collectivism stimulate innovative development. For Georgia, it is important not to blindly copy Western values and institutions (both formal and informal), but to adapt their own values to these institutions.
Keywords: Culture, social value system, identification, institutions, behavior models.
JEL Codes: M10, M14, M19

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